makemode
business model · 5-year projection

six ways to build a sovereign business.

A driver-based model, 2026→2030, tied to the phased strategy: a free pilot, the first paid contract, then a deliberate climb up-market. Pick a business-model variant, choose a scenario, drag the assumptions — and watch the one number a bootstrapped team lives by: cumulative cash. Like the product, this page loads no third-party fonts or trackers.

business-model variant
scenario
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2030 revenue
top-line, ex-grants
2030 net margin
net / revenue
break-even
first profitable year
peak funding need
lowest cash, after grants

the three scenarios, side by side

The same business model under conservative, base, and ambitious assumptions — the cone of outcomes FP&A teams compare before committing. The blue column is your live scenario.

customers & ramp

2026 is the free pilot — paid revenue starts 2027.
Institutions on a paid managed-workspace contract once the pilot converts. Drag to 0 to see what happens if it doesn't.
Land-and-expand: faculty → institution → second institution.
Share of seats used monthly. Enterprise SaaS averages ~50%. The institution still pays for inactive seats — a procurement sore point.

pricing — the two levers

A platform/seat base plus a usage markup. The variant buttons set these.
The predictable base. Copilot Business ≈ $19/mo, Enterprise $39/mo.
The gateway's MARGIN lever. 1.5 = 50% over the EU token cost we pay Scaleway.
Wholesale COGS. An agentic build user can burn 100M+ tok/mo (€500+ at GLM output rates); €30 assumes aggressive routing to cheap models + ~80% prompt-caching. The softest knob in the model.

services & cost base

High-margin labour (but not free), and a deliberately lean team.
Onboarding, training, custom skills, the DPO/compliance package. Modelled at ~60% margin — delivery still costs founder/contractor hours.
Two founders + an agent fleet. A ~€130k hire auto-adds at 3 and at 8 customers.
WBSO + Sovereign Tech Fund + NLnet, weighted to 2027 (apply from pilot strength).

cumulative cash

The bootstrapper's true north: does the line dip below zero, and by how much? The dashed line is the same path without grants — the gap is what non-dilutive funding buys. ● (blue circle) marks break-even; ■ (red square) marks the deepest point.
cumulative cash (with grants) operating only, no grants

revenue mix by year

Where the money comes from — billed top-line, including resold tokens. A healthy model isn't one tall bar; it's a balanced stack that doesn't lean on grants past 2028.
platform / seats usage (resold tokens) services grants (non-dilutive)

the numbers

A full P&L, every year. €k unless noted.
the six business-model variants — and the critique
what each variant is, and where it breaks
variantthe betwhere it breaksverdict
Metered resalePure usage. Charge token cost × 1.5; no seat fee. Lowest commitment, easiest to start — it's literally what the gateway does today.Margin is thin and rides entirely on the markup surviving. If anyone ships EU-hosted open weights cheaper, it's a price war you lose.A wedge, not the whole company.
Managed seatsFlat platform fee per seat; tokens passed through near cost. Predictable, procurement-friendly — one budget line the institution approves.Flat-rate + pass-through is internally incoherent: you can't promise a fixed price and pass variable token bills through. Heavy agentic users torch the margin with no usage lever to catch them.Strong for procurement, dangerous if pricing stays flat.
Services-ledThe product is the door; the money is in training, custom skills, the DPO/compliance package. Highest gross margin per euro.Labour scales with headcount, not with two founders + agents. Past ~€150k of services you're modelling a hire, and revenue is lumpy and relationship-bound.The cash engine early; not the equity story.
Sovereign self-hostOwn the inference: lease EU GPUs, serve GLM/Devstral yourself. Above a utilization threshold, marginal token cost collapses — COGS becomes a lever you control, not a pass-through.A fixed GPU bill from day one and real MLOps burden. Below the utilization knee you're underwater; you need volume first.The only real answer to the price-war — earned later, at scale.
OEM / consortiumSell the sovereign stack through a national body (SURF) or an EU consortium (Horizon / Digital Europe) — one contract lands a whole country's design schools. Low per-seat, big integration services, adoption part-funded by the EU.Glacial procurement, consortium politics, and you're a sub-supplier — thin per-seat, dependent on the partner's reach.Where the up-market money actually lives; slow to land.
Blend ▲■●Seat base plus usage markup plus services, with grants funding the open infra in the early years only. The research consensus for AI-native pricing.More parts to sell and keep coherent. Mitigated by segmenting — students free, institution pays the base, heavy teams pay usage.Recommended start. Predictable base, usage upside, labour margin, non-dilutive runway.

Switch the variant buttons to load each one's economics. The default Blend is what the strategy implies: win the student on UX for free, let the institution pay a platform fee because sovereignty unlocks procurement, meter the heavy AI usage so no user is unprofitable, sell the compliance/training package on top, and let grants fund the open sovereign layer while the commercial layer finds its feet. Self-host and OEM/consortium are where it goes once there's volume — the long-run moat and the up-market climb, not the place to start.

critique — the five things this model is most wrong about

What survived the critique and is baked in: revenue is shown as true reseller top-line and net margin is net÷revenue (no flattering 70% number); usage is always metered at a markup (no flat-rate heavy-user trap); services carry a delivery cost (~60% margin, not free); a hire is forced at 3 and 8 customers; the ISO-27001 spend lands at the first institutional sale (certs precede the buyer); grants taper to zero by 2029 (no treadmill); and the headline is cumulative cash, because revenue you can't bank is vanity for a bootstrapped team.

assumptions & sources
Token COGS & the margin lever estThe gateway's explicit-margin pricing sets GLM-5.2 (primary, sovereign) at €1.8/€5.5 per 1M in/out and an explicit MARGIN = 1.5 as the single unit-economics lever. Verify the Scaleway sheet before quoting externally. gateway/src/pricing.ts
Blend beats either-or firm2026 best practice: predictable base + usage component on top; all three major coding assistants moved spend onto usage. Ibbaka, GitHub
AI gross margin is not SaaS firmScaling-stage AI B2B ≈ 52% gross margin (ICONIQ, Jan 2026), inference ~23% of revenue — model net as a managed-services / AI hybrid, not 80% SaaS. SaaStr
Scenario + cumulative-cash UX firmDriver-based models with best/base/bear scenarios and a months-of-cash / cumulative-cash view are the standard (Runway, Causal). Causal
Seat utilization firm~47–54% of enterprise SaaS seats are actively used — and the institution still pays for the inactive ones. Zylo
Grant amounts estWBSO (payroll-tax R&D credit), Sovereign Tech Fund €50k–€1M, NLnet €5–50k, AiNed. Weighted to 2027. GRANTS.md
Team cost estNL senior MLOps/SRE ≈ €145k loaded; auto-hire (~€130k) triggers at 3 and 8 customers. PayScale
Reconciliation with the unit-economics view estThe single-year calculator folds token cost into a flat seat price; this projection meters tokens explicitly at a markup and treats seats as separate base. Same business, two lenses — the projection matches the gateway's actual metered billing.
how the math works
Paid customers (year)0 in 2026 (free pilot); first-paid in 2027; +new/year after
Token COGScustomers × seats × active% × cost/active-user/mo × 12 (what we pay the provider)
Usage revenue (top-line)token COGS × markup — the full resold-token charge billed to the customer
Seat revenuecustomers × seats × platform-fee/seat/yr
Services revenuecustomers × services/customer/yr (delivery costs ~40% of it)
Operating revenueseat + usage + services (true reseller top-line)
Gross profitoperating revenue − token COGS − services delivery
Opexbase team + €130k at ≥3 customers + €130k at ≥8 + GPU lease (self-host only) + one-time €55k ISO 27001 at first sale
Net (operating)gross − opex
Cumulative cashrunning sum of (net + grants that year), starting from €0

Deliberately legible over precise. Excludes VAT, working-capital timing, FX on non-sovereign routes, and equity raises (the point of this plan is to need none). The softest input is token-cost-per-active-user; instrument it in the pilot. Indicative, June 2026 — pair with the single-year unit-economics view.

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